SEO or Digital Marketing ! What is better option ? Read article base on 7 year experience

SEO or Digital Marketing, What is better ! Many people have different types of questions related to their career and now in digital world people are getting more engaged in digital media. They are finding job opportunities in digital world. After Covid19 period people have now stared work from home and they are earning more than from a person working in office for long hours. So, Here we will discuss on what is better option for your good future ! Weather SEO or Digital Marketing ? Any business that is present in online world needs digital marketing to increase it’s sales or service. SEO mainly work for to gain organic search on platforms like Google, Yahoo, Pinterest etc. So we can say that an online business needs both “SEO & Digital Marketing.”

Now the question is how to learn SEO or Digital Marketing ? So, If you want to learn SEO or Digital marketing, There are many online certified sites which provide timely course to learn SEO, Digital marketing and other course related to it. Other than it you can also search for you near by institutions which provide offline classes and get you trained for digital world.

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What is Digital Marketing ?

It is an type to promote an business online. You can see many of ads and promotion post on scrolling feeds of Instagram, Twitter, Facebook and even on searching for some keyword on Google. Companies pay to target a specific group of social media users with these ads. This all comes under Social Media Marketing.

If we talking specifically Abou Digital Marketing. It’s like – Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Content Marketing, Marketing Automation, E-commerce Marketing, Web Analytics, Affiliate marketing, Influencers Marketing etc.

How businesses benefit from digital marketing ?

Digital Marketing helps businesses to stay in the competition and top in online search. As there is One Product and many Service Providers. So with the helping hand of digital marketing an company can gain it’s product / service rating with the help of digital paid marketing. Means this all help in –

• Increasing brand awareness and education about their products or services.
• Building relationships and trust with their buyers.
• Help in reaching out to the audiences globally.
• Help in online business analysis to better their products or services.
• Help in increasing their ROI in marketing.

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How to rank an website with help of SEO ?

Google constantly keeps updating its search engine for better User Experience (UX). There are certain ways in SEO that SEO Specialists use to make a website rank higher. IF we talk about some commonly used ways in SEO, So they can be –

• Keywords/Topics Research
• Competitive Analysis
• On-page SEO (Internal linking, HTML Tags, Technical SEO, Page Speed, Content structure, UX, Redirect, Optimizing Images)
• Off-page SEO (building backlinks, contacting authoritative websites, writing guest blogs)
• SEO Analysis and implementing changes

What are benefits of SEO ?

We can say that any website without SEO can be referred as man with disabilities. SEO helps to get website to be listed on search engines. If an user search for an specific keyword, Then your website should appear in the search. SEO helps in making a business website visible to online users. It help in getting organic or we can say free traffic worldwide. It’s the best way in building trust among the target audience. Simple formula is – Best content help to build up trust and once trust is build people search for you site and this all result in beating the competition.